Cook’n’Kettle Brand Refresh & E-Commerce Launch
I refreshed the Cook’n’Kettle brand by modernizing its visual identity while preserving elements that reflect the brand’s heritage. The process began with a redesigned logo that maintained recognizable characteristics of the original while updating it for contemporary use. I then developed a comprehensive brand guide to establish consistent typography, color usage, and visual standards across all touchpoints. To support the refreshed brand visually, I re-photographed the entire product line to create clean, cohesive imagery aligned with the updated identity. Finally, I designed and launched a new e-commerce website on Squarespace, bringing the refreshed brand to life through a modern digital experience that supports online sales and strengthens the brand’s presence in today’s marketplace.
Logo Evolution
Product Photography
Brand Guide
