Nextin Research
Platforms: Squarespace, Ecwid
Nextin became MarketPlace’s first e-commerce site dedicated to selling the firm’s research products. My role was to identify and build a storefront that not only worked for immediate sales but could also grow with future needs such as subscriptions and bundled offerings. After evaluating options, I chose Ecwid because of its user-friendly setup, intuitive backend, and robust set of built-in features. To bring it to market quickly, I paired Ecwid with Squarespace, which allowed us to launch a minimum viable product within our tight timeline. We had just three months to be ready for a major trade show, and we met the deadline and successfully launched the site on schedule.
E-COMMERCE
Cook ‘N’ Kettle
Platforms: Squarespace
For Cook’n’Kettle, I managed a full brand and web implementation project. I began by simplifying their existing logo, keeping the original look and feel while removing excess detail that made it difficult to reproduce across different applications. Next, I handled all new product photography to ensure consistent, high-quality visuals for both print and digital use. With the updated brand assets in place, I built a Squarespace e-commerce site, configuring product categories, store settings, and payment and shipping options. The result was a streamlined, functional online storefront supported by refreshed branding and professional product imagery.
E-COMMERCE
Celesta
Platforms: Squarespace
For Celesta, I developed the first Squarespace website in our portfolio as a high-design, lower-cost option tailored for smaller ingredient companies. Beyond the website build, this project highlighted my ingredient photography work. Rather than defaulting to basic “piles of powder,” I created more engaging visual concepts — such as moon-shaped melatonin and a playful swirl of L-theanine — to help the products stand out and better communicate their function. The result combined a streamlined Squarespace site with custom creative photography that elevated Celesta’s brand while keeping costs efficient.